Opportunity

The highly anticipated superhero film “Suicide Squad” was opening in Malaysia, there is a need to create brand awareness and buzz whilst ensuring consumers will watch the movie in its first week.

Solution

Collaborate with Warner Bros. Malaysia to produce a social experiment video in a high-traffic location that is Mid Valley Megamall, Kuala Lumpur, featuring two iconic characters from the movie; Harley Quinn and The Joker. Two cosplayers engaged with the mall-goers and attempted to hitch a ride from the cars outside the Northpoint entrance. A team of cosplayers were also activated on the night of the movie premier to engage with movie-goers and guests at the cinema.

Results

Overwhelming response for activations:
1) Video achieved virality in a short period of time – with over 400,000 views and 700 comments on Facebook.
2) Video also achieved 15,000 views and comments on YouTube.
3) Opportunity to collaborate with two brand sponsors for hairdo and make up, creating additional value for all partners with the social media virality.