Success story - Sui San Fish Market - integrated marketing campaign

Opportunity

Salaries are unable to match inflation with the median household income, in 2014, for Malaysians at only RM4,585. There is a market gap for the middle class (40% of the working population with income of RM3,000 and above) aspiring for the finer things in life (e.g. Sashimi) but couldn’t afford to dine in Japanese Restaurants regularly.

Solution

Responding to the pain point and uptrend of Japanese restaurants in Klang Valley – from 300 to 1,000 in the last 7 years, Sui-San Fish Market was incepted to be positioned as a new concept service that makes people happy by delivering the finest, freshest and most affordable air-flown seafood right to your doorsteps. Sui-San Fish Market’s value proposition is being further amplified with top customer service and professional culinary helpmates. Apart from integrated branding and marketing campaigns, Sui-San Fish Market also leverages on the power of e-commerce by launching online subscription fish boxes to further upscale its business. Its brand promise is to always delight customers by delivering MORE value.

Results

1) Second outlet by February 2017 after the opening of its first outlet in December 2016.
2) Multiple interest from various stakeholders to invest in the business.

Success Stories

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