Back in 2014, there was a market gap for a high end, reliable massage / wellness center that is affordable to the mass-middle class whilst remaining its appeal to the affluent. The HealthLand brand was a new kid on the block opening its 2 nd centre in USJ Taipan.
Responding to the trend towards LOHAS living, HealthLand was positioned as Malaysia’s only holistic wellness centre that offered “Luxury on the cheap”. The superb value proposition was amplified with consistent brand building initiatives and tactical campaigns leveraging on celebrity influencers, employer branding, creative experiential events and consistent social media campaigns.
Overwhelming response for activations:
1) Fastest growing wellness chain with 17 branches across Klang Valley in 2.5 years.
2) Approx. 65,000 walk ins in a month and 10,000 members as at January 2017.
3) Monthly revenue turnover of approximately RM 4 million.