In anticipation of the first 20th Century Fox theme park in the world at Resorts World Genting, there is a need to create brand awareness and buzz whilst continuing to attract and engage visitors to Resorts World indoor theme parks during the construction phase.
Collaborate with 20th Century Fox Malaysia to produce a series of experiential game events that ties up with the release of franchise movies aligned with the creative brand assets featured in the upcoming 20th Century Fox World theme park. Participation is by way of redemption of Genting Rewards points.
Overwhelming response for activations:
1) Night at the Museum: Secret of the Tomb Magical Adventure – 10,000 teams participated over 6 weeks.
2) Race Against Time with Alvin & the Chipmunks: The Road Chip – 561 submissions on FB Contest.
3) Spacestastic Adventure with Ice Age: Collision Course – 35,000 participants over 6 weeks.