If you’re not speaking Generation Z, it’s time for a primer. There is interest in this generation as the members will be joining the workforce and contributing to the economy of the country and the society. Knowing the characteristics of Generation Z will give people a better understanding what these kids are all about and what motivates them.
- Generally defined as those aged 12 – 22.
- Generation Z is the most materially endowed, technological saturated, formally educated generation our world has ever been.
- They are most connected and shaped by their peers.
- Self-esteem, as well as decisions, are highly influenced by their core group of 3 – 8 friends.
A new generation comes of age, get ready for Gen Z!
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