Brands Build On Trust

At 8MAD GROUP, we believe that “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”- Scott Cook

Gone are the days of the hard-sell; gone are the days of the narcissistic, self-praising, self-promoting advocacies. Now, the things you say about your brand are secondary; rather what truly matters is what other people say about your brand.

So what are people saying about your brands? How do you influence them to say good things about them?

Marketing Guru, Seth Godin, puts in simply: “If you use your money to create exceptional products and services, you won’t need to spend it on advertising”. The only way for people to remember you is if you make a positive impact on their lives – be is significant or microscopic.

Over the last 12 years, our team has been passionately building tribes and an eco-system made up of ideal partners, systems and tribes to help businesses and people solve their problems. The backbone in this infrastructure is TRUST.

Here’s a snapshot of 8MAD GROUP’s eco-system.