“As entrepreneurs ourselves, we have been moving our team in the last 10 years from problem-solvers to opportunity-finders. What we are good at is uncovering problems they didn’t realize that they had.”
Patrick Wee, CEO, 8MAD GROUP
At 8MAD GROUP, we believe we can’t solve problems using the same kind of thinking we used when we created them. We fully subscribe to Einstein’s view on problem finding, i.e. “If I had 60 minutes to solve a problem, I’d spend 55 minutes defining it, and 5 minutes solving it.”
“Today if the customer knows precisely what their problem is they will probably be able to find a solution on their own. The entrepreneur is more valuable in cases where [customers] don’t know what their problem is or they are wrong about their problem. So surfacing latent problems, anticipating new problems, is really powerful for entrepreneurs.” Daniel H. Pink.